On August 5th 2017, Tucson bartenders compete to be crowned for the title of ”Tucson’s Best Michelada”. The Michelada a traditional drink made with a tomato juice base and beer, for years has been changed and modified all over the Southwest Region. Named after General Michel who would order this drink in a cantina, it has been the weekend drink of choice in the Hispanic market for generations.

Tucson Michelada Challenge, now in its fourth year will be held at the Tucson Convention Center Exhibition Halls where up to 40 bartenders can compete on who’s Michelada mix is the best. Bartenders are supplied with the beer and the “secret” ingredients that each bartender uses will be at their discretion to tell what ‘s in it.

Last year’s winners include: 1st thru 3rd place for people’s choice and a 1st thru 3rd place for judges choice. All previous winners are back this year and ready to defend their position as Tucson’s best.

Attendees will purchase a ticket; visit all contestants, sample their creation and use their ballot to chosse and vote for their favorite Michelada maker. Samples will also be submitted to a judging panel of local restaurant chefs whose points will be added to the ballots to obtain a total score and produce our winners. Live Mariachi and Folklorico Dancers provide great entertainment for everyone.

To register to compete, fill out the submission form here.


Buy tickets at www.ticketmaster.com or charge by phone 800-745-3000. Two hours prior to event tickets must be purchased at Tucson Convention Center Ticket Office.

We can only guarantee the authenticity of tickets bought from our box office or ticketmaster.com.

For additional information please call 520-791-4101 X 1.

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